GRAPHTEC AMERICA   >   COOKIES & AD CHOICE

 

Cookies and ad choice

We use and allow certain other companies to use cookies, web beacons and other similar technologies (collectively “Automatic Data Collection Tools”) on our Graphtec America, Inc. We do this to understand your use of our Graphtec America, Inc; improve your user experience and enable personalized features and content; optimize our advertisements and marketing; and to enable third-party advertising companies to assist us in serving ads specific to your interests across the Internet.

You can find more information about Automatic Data Collection Tools at: www.allaboutcookies.org.


Our use of cookies

Cookies are text files containing small amounts of information, which are downloaded to your device, or more technically, to the browser that you use on that device, when you visit a site. The entity that places cookies on your browser can then read the information on that cookie that it set. Cookies are typically classified as either “session cookies” which do not stay on your device after you close your browser or “persistent cookies” which will usually remain on your device until you delete them or they expire.

 

Different cookies are used to perform different functions, which we explain below:

 

  • We use cookies that are essential: Some cookies are essential in order to enable you to move around our websites and use their features, such as accessing secure areas of the website. Without these cookies, we cannot enable appropriate content based on the type of device you are using.
  • We use cookies to remember your selections: These cookies allow us to remember choices you make on our websites (such as your preferred language or the region you are in) and provide enhanced, more personalized features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customize. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonym zed and they cannot track your browsing activity on other websites.
  • We use cookies to personalize your experience: We also use cookies to change the way our websites behave or look in order to personalize your experience from information we infer from your behavior on our websites or information we may already know about you because, for example, you are a registered customer. These cookies may be used to tailor the services you receive from the content, look and feel delivered to you on subsequent sessions to our websites or us. For example, if you personalize webpages, or register for products or services, a cookie helps our webpage server recall your specific information. When you next visit our websites, the information you previously provided can be retrieved, so you can easily use the website features that you previously chose. If you use more than one device or computer on a regular basis, we may link cookies together so you will still receive a personalized online experience. We can also personalize the information you see based on what we already know about you, so that you spend less time looking for things. With the use of cookies, each visitor to our site can have a web experience, which is unique to them.
  • We use cookies for performance and analytics purposes: We use our own cookies and/or third-party cookies and other identifiers (such as Web Beacons) to see how you use our websites and services in order to enhance their performance and develop them according to the preferences of our customers and visitors. For example, cookies and web beacons may be used to: test different designs and to ensure that we maintain a consistent look and feel across our websites; track and provide trend analysis on how our users interact with our websites and communications; track errors and measure the effectiveness of our promotional campaigns. We use Google Analytics, run by Google Inc., for example, to track website usage and activity.  The data collected will generally be aggregated to provide trends and usage patterns for business analysis, site/platform improvement and performance metrics. Our cookies or the resulting analysis may be also shared with our business partners. The type of information we collect includes how many visitors visit our websites, how many customers log in, when they visited, for how long and which areas of our websites and services but is generally not used to identify you individually. We may also receive similar information about visitors to our partner websites.
  • We use cookies for targeted advertising purposes: We also allow data providers to use cookies or other Automatic Data Collection Tools on Graphtec America, Inc to help us deliver our own content and advertising, and measure the effectiveness of our advertising campaigns. These cookies may reflect de-identified demographic or other data linked to data you voluntarily have submitted to us (e.g. your email address) that we may share with data providers solely in hashed, non-human readable form. If you are a registered user, the information collected from our websites is not anonymous and we may use this information along with other information we know or infer about you including your preferences to tailor content, services, advertising and offers for you. You can opt out of receiving interest based advertising on our website by blocking these cookies as. Please also read below about advertising cookies used by third parties.



Third party advertising cookies and social media cookies

We do allow advertisers and other third parties (such as select retail partners) to place cookies on our websites to allow them to show you advertisements both on and off Graphtec America, Inc websites that are more relevant and useful to you. We may use remarketing tags (e.g., Google) to allow our retail partners to advertise products, which you have browsed on our site. However, we do not share any information with these advertisers and third parties that will directly identify you. These advertisers and other third parties (including the ad networks, ad-serving companies, and other service providers they may use) may assume that users who interact with or click on a personalized ad or content are part of the group that the ad or content is directed towards.

Please note that the above is not an exhaustive list and may be updated by us from time to time.

 

Sharing other information with advertisers

We may also transfer information about you to ad technology providers so that they may recognize your devices and deliver interest based content and advertisements to you. The information may include your name, postal address, email, device ID, or other identifier in encrypted form. The providers may process the information in hashed or de-identified form. These providers may collect additional information from you, such as your IP address and information about your browser or operating system; may combine information about you with information from other companies in data sharing cooperatives in which we participate; and may place or recognize their own unique cookie on your browser. These cookies may contain demographic or other data in de-identified form.

Cookies may also be used when you share information using a social media-sharing button on the websites. The social network will record that you have done this. This information may be linked to targeting/advertising activities. The types of cookies used by these third parties and how they use the information generated by them will be governed by those companies’ privacy policies. For information on how to opt out of targeting advertising, please see the above websites for more details.

Other automatic data collection tools


Web Beacons

We may use and permit select third parties to use web beacons (usually in combination with cookies) to compile information about your website usage and your interaction with email or other communications, to measure performance and to provide content and ads that are more relevant to you.  A web beacon (also called a web bug or clear GIFs) is typically a transparent graphic image (usually 1 pixel x 1 pixel) that can be embedded in online content, videos, and emails, and can allow a server to read certain types of information from your device, know when you have viewed particular content or a particular email message, determine the date and time when you viewed the beacon, and the IP address of your device. For instance, we may include web beacons in our promotional email messages or newsletters to determine whether our messages have been opened or acted upon and whether our mailing tools are working correctly.


Embedded Web links

Emails from GRAPHTEC AMERICA, INC, Internet keyboard keys preconfigured by GRAPHTEC AMERICA, INC, and promotional icons preinstalled on your PC desktop often use links designed to lead you to a relevant area on the web, after redirection through GRAPHTEC AMERICA, INC’s servers. The redirection system allows GRAPHTEC AMERICA, INC to change the destination URL of these links, if necessary, and to determine the effectiveness of our marketing initiatives. In emails, such web links may also allow GRAPHTEC AMERICA, INC to determine whether you have clicked a link in an email, and this information about the interaction may be connected to your personal identity. 

 

GRAPHTEC AMERICA  >   COOKIES & AD CHOICE

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