Cookies and ad choice
You can find more information about Automatic Data Collection Tools at: www.allaboutcookies.org.
Cookies are text files containing small amounts of information, which are downloaded to your device, or more technically, to the browser that you use on that device, when you visit a site. The entity that places cookies on your browser can then read the information on that cookie that it set. Cookies are typically classified as either “session cookies” which do not stay on your device after you close your browser or “persistent cookies” which will usually remain on your device until you delete them or they expire.
Different cookies are used to perform different functions, which we explain below:
Third party advertising cookies and social media cookies
We do allow advertisers and other third parties (such as select retail partners) to place cookies on our websites to allow them to show you advertisements both on and off Graphtec America, Inc websites that are more relevant and useful to you. We may use remarketing tags (e.g., Google) to allow our retail partners to advertise products, which you have browsed on our site. However, we do not share any information with these advertisers and third parties that will directly identify you. These advertisers and other third parties (including the ad networks, ad-serving companies, and other service providers they may use) may assume that users who interact with or click on a personalized ad or content are part of the group that the ad or content is directed towards.
Please note that the above is not an exhaustive list and may be updated by us from time to time.
Sharing other information with advertisers
We may also transfer information about you to ad technology providers so that they may recognize your devices and deliver interest based content and advertisements to you. The information may include your name, postal address, email, device ID, or other identifier in encrypted form. The providers may process the information in hashed or de-identified form. These providers may collect additional information from you, such as your IP address and information about your browser or operating system; may combine information about you with information from other companies in data sharing cooperatives in which we participate; and may place or recognize their own unique cookie on your browser. These cookies may contain demographic or other data in de-identified form.
Cookies may also be used when you share information using a social media-sharing button on the websites. The social network will record that you have done this. This information may be linked to targeting/advertising activities. The types of cookies used by these third parties and how they use the information generated by them will be governed by those companies’ privacy policies. For information on how to opt out of targeting advertising, please see the above websites for more details.
Other automatic data collection tools
We may use and permit select third parties to use web beacons (usually in combination with cookies) to compile information about your website usage and your interaction with email or other communications, to measure performance and to provide content and ads that are more relevant to you. A web beacon (also called a web bug or clear GIFs) is typically a transparent graphic image (usually 1 pixel x 1 pixel) that can be embedded in online content, videos, and emails, and can allow a server to read certain types of information from your device, know when you have viewed particular content or a particular email message, determine the date and time when you viewed the beacon, and the IP address of your device. For instance, we may include web beacons in our promotional email messages or newsletters to determine whether our messages have been opened or acted upon and whether our mailing tools are working correctly.
Embedded Web links
Emails from GRAPHTEC AMERICA, INC, Internet keyboard keys preconfigured by GRAPHTEC AMERICA, INC, and promotional icons preinstalled on your PC desktop often use links designed to lead you to a relevant area on the web, after redirection through GRAPHTEC AMERICA, INC’s servers. The redirection system allows GRAPHTEC AMERICA, INC to change the destination URL of these links, if necessary, and to determine the effectiveness of our marketing initiatives. In emails, such web links may also allow GRAPHTEC AMERICA, INC to determine whether you have clicked a link in an email, and this information about the interaction may be connected to your personal identity.